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RTD Juice

What did consumers’ say about RTD Juice?

  • More than half of consumers consuming RTD Juice because of its good taste (30%), availability (24%), range of flavors (17%), nutrition content (16%) and affordable (10%).
  • Consumers drink RTD Juice 1-2 times a week, on average.
  • Modern trade becomes the main place to purchase RTD Juice (60% in minimarket, 23% in supermarket/ hypermarket).
  • They purchased on average 1-2 packs in one purchase occasion.


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