What did consumers’ say about RTD Juice?
- More than half of consumers consuming RTD Juice because of its good taste (30%), availability (24%), range of flavors (17%), nutrition content (16%) and affordable (10%).
- Consumers drink RTD Juice 1-2 times a week, on average.
- Modern trade becomes the main place to purchase RTD Juice (60% in minimarket, 23% in supermarket/ hypermarket).
- They purchased on average 1-2 packs in one purchase occasion.