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Healthcare

Vitamin & Supplement

Prevention is better than cure. Indonesian consumers with their hectic and sometimes unhealthy lifestyles, take multivitamins and supplements to remain healthy and fit.

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Beverage

Coffee

Similar trend to other Asian countries, coffee consumption has increased significantly in Indonesia with almost double growth in the past 5 years.

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Beverage

RTD Coffee

As coffee consumption is growing, Ready-To-Drink (RTD) Coffee also enjoys a huge leap with approximately 40% growth in the past 5 year. Besides taste

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Skincare

Cosmetics & Skin care

As digital transformation is occurring rapidly in Indonesia, make-up brands flourish in past few years driven by celebrities, Instagram influencers, or individual entrepreneurs.

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Lifestyle

Dining Out

When eating out, fast-food restaurant is the most popular choice amongst Indonesians due to its affordability and acceptable food taste. However, consumers who live in Jakarta, the capital city, are m....

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